Our Local Search Engine Optimization Process
Your website is the key factor in our search engine strategy and local rankings. The entire SEO strategy stems from your website and it’s authority in the eyes of Google and other search engines in the Brooklyn and New York City area. Here is our P.R.O.O.F. SEO process that we use to get consistent results for our clients:
Stage 1 – Page & Website Audit
We review all aspects of your website for SEO, and give you clear data that explains what’s working, what’s not working and action steps you can take to move your website forward.
Stage 2 – Researching Local Keyword & Competitor
We do geo-targeted keyword and competitor research. We analyze the data of your competitors and create an understanding of what it will take to rank above them. (Also, we look at what people are searching for online, what your competitors are doing and how difficult it will be to rank for the keywords you want.)
Stage 3 – On-Page Local SEO
We focus on everything that is on your website. This includes, optimizing your website content, improving user experience and giving people the best content based on what they were searching for. We do a technical SEO overview and see what parts of your website are hurting your rankings. This can even be the speed of your website, how your content is structured, your images and layout, technical errors, etc.
Stage 4 – Off-Page Local SEO
This requires blog/PR outreach, placing you on the best business directories and building links that point back to your website to increase your overall authority. (Allowing you to rank for more competitive keywords)
Stage 5 – Frequency Of Implementation
How often are you putting effort to the previous four steps, are you updating out-dated content, are you creating blog content, are you building your backlinks to increase authority? The frequency and quality at which the above is done, the speed at which you’ll achieve the results you’re looking for.