What is Video SEO?
Video SEO means optimizing your videos to perform and rank in search engines to increase exposure. Whether that’s Youtube, Vimeo, or Google search engines. The goal is to make your video be found easier by the people who are looking for the information you’re providing. Video SEO is similar to ranking individual pages on your website, but depending on the platform, you’re able to take advantage of the platforms authority and popularity to reach far more people. Ultimately getting more eyes on your brand, company, product, services, or you as an influencer.
The powerful things about videos is that you create it one time and it can continue to drive traffic to your website for years to come, if done right! This means you can create consistency in your business and be able to continue to grow with a compound effect. The more videos you upload, the more consistent traffic you can obtain. Making it a no-brainer for businesses and influencers that understand it’s value.